As a 1st pop-out effect, we used a white background for the buildings outside the "circle" opposed to a light grey for the inside, so that our area of interest could be visible without capturing all the users' attention.
As a 2nd, more evident pop-out, the FOCUS POINTS were highlighted with color, to mark their importance inside the route. Color were applied to buildings as a reverted idea of "shading".
A 3rd element to orient the user smoothly in the direction to proceed was provided by using the variation between yellow and purple in the color spectrum to indicate the path for route K, and the variation between yellow and dark green for route P.
A 4th element to enhance the direction of the route clockwise and anti-clockwise was the placement of pictures of the HOT SPOTS increasing in size from the beginning to the end of the route.
To avoid the use of arrows or other too-evident symbols, the pictures were matched to the HOT SPOTS of the map by applying the corresponding color as a shadow of each image, other than placing the images as close as possible to their map location.
These cues were drawn by the study of the book "Visual Thinking for Design", with special attention to chapters 2,3 and 4,for issues regarding pattern recognition and color perception.
Dear Goup ¿ ! Whatchagotthere ? ¡ :
ReplyDeleteHappy to see your initial concepts~ some questions popped out as we see your works for the first time~
1st: although you applied the increasing size strategy, the sequence of each routes is not that clear especially when the images of the P route are on the left side of the whole map. It seems like they are all in the anti-clockwise. Is that a problem?
2nd: why you chose the purple, yellow and green. is there a meaning of different color?
3rd:how does the HOT SPOT work? how does this contribute to the visitors as they are trying to find the places~
You applied the literature clearly in your design~:)
Group Q
Whatchagothere.
ReplyDeleteIn this concept you use pictures of relevant places in their natural environment.
Instead of cutting the shape out and pasting it on a white background. This makes
it easier to recognize and distinguish as the close surroundings are also included.
The transformation of pictures from small to large indicates a motion from small to large,
which suggest a direction for travelers to take. The reference that has been made with color
provides a better connection between the pictures and the locations. This is a great improvement
from the red dots that were used previously. The light grey areas on the map shows the
area in question which is useful to travellers, however there is still much map detail
that does not have to be there.
The NS icon in bold black gives a better reference to the station compared to your
previous concept.
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